What Is the Cost of Hiring a Personal Assistant in London?

If you’re a busy founder or executive in London, hiring a personal assistant (PA) can be one of the best investments you make in your business. The right PA can take care of the details that drain your time and energy, from inbox management and scheduling to operations and client communication. But how much does it actually cost to hire a PA in London?

At Bright Spark PAs, we make high-quality, flexible support accessible for growing businesses.

Typical Costs of a Personal Assistant in London

The cost of hiring a personal assistant depends on the level of experience you need and whether you want in-person or virtual support.

Here’s a quick guide to help you understand what to expect:

• Virtual or remote assistants: Usually range from £25 to £45 per hour depending on skills and experience.

• Bright Spark PAs: Our rates start at £30 per hour, giving you access to experienced, UK-based professionals who understand London’s pace and standards.

• Full-time in-person PAs: Salaries typically range from £35,000 to £70,000+ per year in London, depending on seniority and role complexity.

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If you only need support for a few hours per week or on a project basis, a flexible, hourly virtual PA can be far more cost-effective than hiring in-house.

What Affects the Cost

Several factors influence the price of PA support in London:

• Experience level – Executive-level PAs or those with sector-specific expertise may charge higher rates.

• Type of tasks – Complex or strategic work, such as project management or marketing support, usually costs more than general admin.

• Onsite vs virtual – In-person support in London often carries a premium due to travel and scheduling requirements.

• Hours and flexibility – Many small businesses prefer flexible, hourly support that scales with their workload.

• Agency vs direct hire – Partnering with a trusted service like Bright Spark PAs ensures you get vetted professionals, transparent pricing, and a structured onboarding process.

Why Choose Bright Spark PAs

Our approach is simple: professional, flexible, and designed around your business needs. Every assistant is UK-based and trained to deliver polished, reliable support. Whether you need ongoing admin help or occasional project support, you can start small and scale up as your business grows.

We specialise in helping London-based entrepreneurs and small businesses who want to free up time without committing to a full-time salary.

💡 Our prices start from £30 per hour. You can view full details on our Services page.

Choosing the Right One for You

Here are a few questions you should ask any agency before hiring:

• What level of experience does the assistant have (years, previous roles, sectors)?

• How many hours per month can they support? Can you scale up or down easily?

• Will you work with a dedicated person or a pool of assistants?

• What is the process for onboarding, handing over tasks, and communicating?

• What are the terms (hourly rate, notice period, contract length)?

• How do they handle confidentiality, data security, and compliance (especially if sharing sensitive information)?

For expert, flexible PA support in London that works around you, visit www.brightsparkpas.co.uk to get started.